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Renita Jablonski: This weekend marks 10 years since a pair of Stanford grad students put their Ph.D. plans on hold to launch a new search engine company. Today Google is literally synonymous with search. But observers say the company has to do even more if it's going stay on top for another decade. Joel Rose has more.

Joel Rose: By some estimates, Google accounts for 70 percent of all Internet searches. Among patrons at the Higher Grounds coffee shop in Philadelphia, the number might even be higher.

Rose: How often would you say you Google in a given day?

First Googler: I have no idea. Embarrassing amount, I'm sure.

Second Googler: All the time, pretty much every time I'm on the Internet. I use Google maps like it's my job.

Third Googler: I think, it definitely changed the way everybody - the way the Internet works.

Ten years later, Google is still trying to change the way the Internet works. The company has rolled out dozens of new services, from Gmail to Google Calendar, to the company's newest offering, a Web browser called "Chrome."

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